Entertainment for democracy, social justice and reconciliation
Citurna Producciones / Fundacion Imaginario

Producccion de TV, antropologa, medios y responsabildiad social , educacion, uso de los medios en la escuela, edutainment

Adelaida Trujillo (Bogotá, Colombia 1960) is a television, audiovisual and multimedia, entertainment-education (“edutainment”) and communication practitioner, with 30 years experience in television production and direction, and the development, design, production and implementation of strategic intersectorial and networking processes ( public/private, national/ local , Academia/practitioners, regional /international) for communication and media for social change and development. Through Citurna and Imaginario ( production company and CSO she co-founded 30 and 15 years ago, respectively) and thanks to key partners in Colombia, Latinamerica and globally, key achievements include internationally awarded documentary, educational and edutainment productions, the consolidation of the children and youth ´s TV sector in Colombia, promoting the edutainment field in the region and the development and implementation of the platform and network The Communication Initiative Latin America (CI LA) (www.comminit.com/la ).Skills include partnership and team building, fundraising and promotion, design, production and implementation of : quality TV and multimedia content for schools, children and youth; edutainment processes and platforms to facilitate dialogue on health, sexual and reproductive rights of adolescents, peace building, rights and SDGs; capacity building for TV , journalism and communication practitioners; public debate on communication and media policies, focused on youth and children ; knowledge sharing and networking thru virtual platforms and social media . Recognitions include 20+ international film and TV awards (including the prestigious Banff, Emmy UNICEF, IDFA , Prix Jeunesse and Japan Prize). Citurna and Imaginario´s leading evidence based edutainment project is Revela2.tv : a national and regional multimedia –crossmedia edutainment strategy to promote sexual and reproductive rights and sexual education for youth and adolescents, in partnership with public television, international cooperation, national ministries and foundations, national and regional academic partners and local CSOs. Projects in process include : Women Entrepreneurs – WE – an edutainment- based blended educational model to promote young women´s entrepreneurship in Germany and Ireland, as part of a RISE European Union 4 - year grant , a south – south / north - south technical and research partnership/ collaboration with FSU University ( Germany ), UDD ( Chile ), 3S ( Austria ) , Cyprus University and Uninorte ( Colombia ) . Bondage, an evidence based edutainment web series and feature length fiction, to promote HIV testing and respect for sexual diversity in partnership with George Washington University ( GWU)´s Latino HIV Research Center , LigaSida and UNINORTE (Colombia); Patrimonio ODS , a multimedia, multiactor communication strategy on the Sustainable Development Goals – SDGs - commissioned by the Colombian Agenda 2030- SDGs government high level commission which includes a knowledge management and information platform - http://www.comminit.com/desarrollosostenible/category/sites/latin-ameri… ; Citurna TV - http://www.comminit.com/citurnatv/category/sites/latin-america/citurna-… - which seeks to recuperate and promote the use of Citurna´s historical archive for postconflict and peace education, to support the peace agreement recently signed by the Colombian State and the FARC guerrillas. Adelaida has been a member of international groups and networks which advocate for public television and media , many times juror of international film and TV festivals and media awards , member of the International Advisory Group of the IDSs (UK) Managing Knowledge for Development -MK4D project (2011-13), etc . Ashoka Fellow since 1999 for her work in children and school's television

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